dan slavin

Best Strategies for Engaging the Lucrative Millennial Market

They’re a force to be reckoned with and still somewhat maligned. Millennials — the age cohort generally agreed to have been born…

Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers

Here are two troubling statistics that should drive fear into the hearts of any retailers who use digital coupons as part of…

Are Mobile Coupons The Answer To Higher Redemption Rates?

As some frustrated marketers continue to see their traditional paper coupon redemption rates drop, others are discovering viable and successful alternatives. While…

How Millennials Want To Engage With Retail Loyalty Programs

CodeBroker surveyed more than 440 Millennials belonging to loyalty programs from retail, credit cards, restaurants, travel and other industries in a 2018…

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