customization

PUMA Drives E-Commerce Sales With Customized Jersey Experience

New digital tools and tactics are positioning retailers to further improve their e-Commerce shopping experiences. Customization capabilities, for example, are designed to…

Do It Best Corp. Customizes 3,800 E-Commerce Storefronts With WebLinc

Launching an updated e-Commerce site can often be a thorough undertaking for a retailer needing a boost to its online presence. When…

Facebook Joins IBM Commerce THINKLab To Help Brands Customize Experiences

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social…

Zulily Unveils New Online Shopping Experience Despite Subpar Financial Results

Although zulily recently missed its quarterly revenue goal, the flash sale e-Tailer has completed its first major site redesign. The redesigned site…

Digital Geo Targeting Helps Make Customization A Reality

Using customized content that is tailored to specific shopper segments, retailers can create more relevant, compelling and successful campaigns. Digital Geo…

Thorntons Aims To Have One Million Rewards Program Members By Q2 2015

Loyalty and rewards programs have been mainstays in the retail marketing mix for decades. But with the rise of mobile devices, some…

SHOEme CEO Shares Company Goals For 2015

Roger Hardy is infatuated by all things retail. More specifically, the Founder of Hardy Capital Partners is a retail guru of sorts…

Matouk Taps Customization To Boost Online Engagement

Best-in-class retailers are embracing customization to help boost online engagement and overall time spent on their e-Commerce sites. Using customization configurators, these…

Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the…

Kate Spade Saturday Lets Shoppers Get Creative With Product Customization

Targeting women 25 to 35 years old, Kate Spade Saturday has an extensive apparel and handbag line that touts bright colors and…

Swiftpage Emphasizes Mobile-First Approach With Saleslogix Mobile 3.0

The convenience of accessing customer data while on the go often is disrupted by mobile platforms and apps that don’t allow flexible…

Ahold Uses Mobile To Facilitate The Path To Purchase

Consumers typically visit the grocery store once a week — or sometimes more. But most still stick to the same list of…

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