cross-channel strategy

The Rise Of Shopping Ad Networks

On the heels of two announcements from Google, Mercent executives shared their insights on the future of e-Commerce in a recent webinar…

IBM Unveils Augmented Reality Mobile Shopping App For In-Store Engagement

Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are more willing to share…

Aéropostale Launches Facebook Storefront To Boost Engagement With Online Fans

Aéropostale is joining a number of other retailers, including 1-800-FLOWERS and JCPenney, in an effort to increase business with a Facebook storefront….

Engaging The “Screen-Connected Consumer”

The mobile channel has allowed today’s consumers to instantly access a seemingly endless amount of information and share it through social media,…

Expansion Of MyMacy’s Puts Promise Of Localized Assortments To The Test

Macy’s recent announcement that they will be expanding the MyMacy’s initiative across the U.S. is shaping up as a high profile litmus…

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