cmo council

CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest….

Starbucks Joins Growing List of Companies Exiting Russia

In response to the ongoing conflict in Ukraine, Starbucks has announced that it will leave the Russian market and close all 130…

CMO Council to Track Brands Boycotting Russia

The CMO Council has begun sharing its list of “Brands Bucking Russia” to highlight the companies withdrawing their business from Russia in…

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior…

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. After all,…

CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success

Marketing and communications are two sides of the same coin, but their respective teams are often at odds within retail companies. Marketers…

Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and depth of data. A…

56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling

The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes ever more technologically oriented….

Exclusive CMO Council Q&A: If Unilever Takes A Stand Against Fake News, Retail Must Step Up Too

With social media making it easier to share fake news, hate speech or divisive content with a larger audience, retailers and CPG…

Retailers Struggle To Drive Profitable Post-Purchase Experiences: Research

A new study from the CMO Council reveals that while most brands identify enhancing the product ownership experience as a key differentiator,…

48% Of Consumers Abandon Brands That Locate Ads Near Offensive Content

Brands and retailers beware: if your advertisement appears on a “fake news” or “inappropriate” web site, your customers will notice and judge…

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cmo council

CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Starbucks Joins Growing List of Companies Exiting Russia

CMO Council to Track Brands Boycotting Russia

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns

56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling

Exclusive CMO Council Q&A: If Unilever Takes A Stand Against Fake News, Retail Must Step Up Too

Retailers Struggle To Drive Profitable Post-Purchase Experiences: Research

48% Of Consumers Abandon Brands That Locate Ads Near Offensive Content

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

Return to Sender: How Organized Retail Crime Rings Exploit Returns, Claims, and Loopholes

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