charity

Adore Me Ramps Up Marketing ROI With Gamification

Part of building a successful brand is creating a human touch that consumers can relate to outside the retail environment. This kind…

Top Brands Show Support For #GivingTuesday

Now in its third year, #GivingTuesday has gained the support of several big-name brands and retailers, including The Avon Foundation For Women,…

Retail Orphan Initiative Launches Campaign To Provide Ebola Relief

The Retail Orphan Initiative (RetailROI) has rolled out a major campaign designed to encourage the retail community to collaborate on fighting Ebola in Liberia….

Cookies For Kids’ Cancer Drives Awareness With E-Commerce

The powers of e-Commerce are allowing charities to build awareness, educate visitors and boost donations through the web. National non-profit organization Cookies…

TOMS, Warby Parker Discuss Charitable Strategies On #GivingTuesday

Executives from TOMS and Warby Parker, two retailers that focus on charitable giving, converged with a variety of global charities, businesses and…

Sears Supports Local Fire Departments With ‘Salute To Local Heroes’

Sears Hometown and Outlet Stores, Inc. and its subsidiaries have partnered with the National Volunteer Fire Council to raise funds for local…

Retail Orphan Initiative Celebrates Fifth Year Of Helping Children Worldwide

The Retail Orphan Initiative (RetailROI), a charitable foundation created to help more than 400 million vulnerable children worldwide, is celebrating its fifth…

RetailROI Raises $360K, Remembers Barry Wise

Charitable foundation Retail Orphan Initiative (RetailROI) raised a total of $360,000 during its annual Super Saturday event prior to the NRF BIG…

Garnet Hill, Lord & Taylor And Stride-Rite Drive Charitable Donations For K.I.D.S.

More retailers are spreading awareness, via cross-channel campaigns and transitory sales, of the charitable causes they support. In doing so, they hope…

Political Dignitaries, Retail Experts Slated To Speak During RetailROI SuperSaturday 2013

U.S. Senator Mary Landrieu of Louisiana and Kathleen Strottman, Executive Director of The Congressional Coalition on Adoption, will share the stage for…

Life is good Revamps E-Commerce Site To Promote Charitable Efforts

The e-Commerce site is a top channel for consumers to learn about a brand, its offerings and values. As a result, it…

Cinnabon Improves Customer Engagement Nearly 700% At POS

Localized marketing is coming to the forefront among retailers. With the continued rise of the Social, Mobile, Local (SoMoLo) shopper, merchants are…

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