9 months ago Why Brand Matters More Than Ever, Even on Amazon Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price transparency and convenient delivery…
1 year ago How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for…
4 years ago 56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes ever more technologically oriented….
Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture