Boston Retail Partners

Survey: 81% Of Retailers Will Deploy Unified Commerce Platforms By 2020

Retailers understand that gaps between shoppers’ personalized experiences online and in brick-and-mortar stores are problematic, and they are employing technology to satisfy…

NRF 2018: Retail Personalization Reaches A Crossroads

The National Retail Federation Big Show jammed the Javits Center with people, technology and excitement from January 14 to 16, and Retail…

All CIOs Want For 2017…Is Unified Commerce

November 25, 2016 lived up to its name for many retailers, signaling the start of holiday shopping and revenue generation. Unfortunately, for…

‘Suggested Selling’ In Stores To Top 51% By 2019

As the store’s role continues to evolve with consumer shopping preferences changing, omnichannel retailers aren’t just dabbling in personalization; they’re betting the…

73% Of Retailers Plan To Have Unified Commerce Platforms By 2019

Retailers have ambitious plans to move toward the goal of “unified commerce.” While only 22% of retailers currently have a unified commerce…

81% Of Retailers Admit Their Social Media Strategies Fall Short

While most retailers have moved quickly to leverage social media to enhance their customers’ journeys, more than four out of five admit…

Unified Commerce Platform: Common Goal, Uncommon Reality

While retailers are embracing the concept of unified commerce, with three out of four planning to have a single commerce platform within…

Despite Security Concerns, 49% Of Retailers Lack End-To-End Encryption Protections

Although data security measures should be a major priority in the wake of the numerous large-scale data breaches that have occurred at…

The Shift Toward Virtual Merchandising And Endless Aisle

The rise of omnichannel has given way to virtual merchandising, which is designed to provide the consistent shopping experience consumers desire. Now…

In-Store, Customer-Facing Technology Is Most Important To Retailers

Retailers stated that in-store, customer-facing technology is “most important” to their organizations, followed by real-time retail and unified commerce. These and other…

Getting It Right: Customer Service Is Key To Ensuring Loyalty

Customer service continues to be an area of strong focus for retailers. In fact, most (86%) said they viewed customer service as…

Clustering Helps Retailers Support Merchandise Localization

As retailers seek to find innovative ways to draw shoppers into individual stores, clustering has become a focus for Merchandise Planners, as…

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Boston Retail Partners

Survey: 81% Of Retailers Will Deploy Unified Commerce Platforms By 2020

NRF 2018: Retail Personalization Reaches A Crossroads

All CIOs Want For 2017…Is Unified Commerce

‘Suggested Selling’ In Stores To Top 51% By 2019

73% Of Retailers Plan To Have Unified Commerce Platforms By 2019

81% Of Retailers Admit Their Social Media Strategies Fall Short

Unified Commerce Platform: Common Goal, Uncommon Reality

Despite Security Concerns, 49% Of Retailers Lack End-To-End Encryption Protections

The Shift Toward Virtual Merchandising And Endless Aisle

In-Store, Customer-Facing Technology Is Most Important To Retailers

Getting It Right: Customer Service Is Key To Ensuring Loyalty

Clustering Helps Retailers Support Merchandise Localization

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

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