Birchbox

Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand

Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched in September 2010. In…

Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign

In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further its reach to a…

Canada Goose Migrates To Its Own Brick-And-Mortar Spaces

Luxury winter clothing maker Canada Goose is looking to expand its business with physical retail locations in Toronto and New York City….

Minted Joins E-Commerce Pure Plays Opening Brick-And-Mortar Stores

As successful as e-Commerce is, having a brick-and-mortar presence is increasingly a rite of passage for retailers that began as online-only players….

Birchbox Expands Executive Team With Two New Hires

Beauty and grooming retailer Birchbox has appointed Terre Layton as Global VP of Product Management and User Experience, and Fran Gaitanaros as VP…

Ulta Beauty Sets A Strong Standard For Niche Retail Success

On the heels of an exceptional Q4, beauty and cosmetics retailer Ulta Salon continues to buck recent retail trends. At a time…

Birchbox Co-CEO Steps Down From Role

Hayley Barna, Co-CEO and Co-Founder of Birchbox, has decided to step down from her day-to-day role within the company, according a statement….

ETailers Open Stores To Improve One-To-One Relationships With Shoppers

“Omnichannel” continues to be one of the most-used buzzwords in the retail industry today. While all retailers strive to create seamless, compelling…

A New Face For Birchbox: Co-Founder Discusses Dive Into Brick-And-Mortar

After meeting while attending Harvard Business School, Hayley Barna and Katia Beauchamp created Birchbox to help consumers test and find the products…

Premium Packaging Can Help Deliver Repeat Sales For eTailers

Online retailers can enhance customer loyalty, repurchase rates and marketing efforts by replacing just one customer experience dynamic: the conventional brown shipping…

Birchbox E-commerce Sales Set To Triple In 2013

Birchbox, a merchant that creates interest in products by providing free samples to consumers, has reported significant growth, via two different selling…

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