agility

Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and depth of data. A…

Holiday 2019 Wrap-Up: Discounts, Shortened Sales Season Make For Tough Sledding

The 2019 holiday season was a solid if unspectacular success, with overall retail sales up 3.4% and online sales up 18.8%, according…

Unified Commerce Comes Into Focus At Demandware XChange

Agility was the thread connecting all content, speakers and even attendees at Demandware’s 2015 XChange Conference in Las Vegas. Throughout the event,…

How Cloud Adoption Can Recharge Small Businesses

The IT landscape continues to change in the retail industry. As a result, smaller companies are looking for ways to add value…

5 Prominent Global Retail Trends

The “Best Retail Brands 2012” report released February 2012 from Interbrand, a leading branding consultancy, describes a highly competitive, fragmented global market…