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Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty – and the risks of…

Why People-Centered Design will be One of 2025’s Hottest CX Trends

Some 2025 retail design trends are easy to predict; for example, it’s a good bet that artificial intelligence (AI) will play a…

Five Trends Poised to Shape the Future of Digital Experiences in 2025

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for…

The State of B2B Ecommerce: How Investments in CX and AI Are Driving Sector Growth

The B2B buying journey has historically been high-touch and highly complex. But the ease and personalization found with consumer-facing ecommerce sites, especially…

Investigating the Business Impact of Digital Accessibility

Approximately 15% of the world’s population — which equates to about 1 billion people — lives with disabilities, according to the World…

Why Inbound CX Tunnel Vision can Undermine Retailer Operations

The number of packages delivered by Amazon Logistics in the U.S. more than doubled once the pandemic started, and while domestic volume…

H Mart Upgrades Ecommerce CX with Real-Time Inventory Availability

Asian-American supermarket chain H Mart has migrated from a legacy commerce platform to VTEX, an upgrade that allows the retailer to leverage…

EX: The Force Multiplier for CX

Will Eadie is in the world of employee experience, also known as EX. He and his company WorkJam believe that a great…

Does Personalization Always Improve CX? It Depends on Your Customers

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the…

Want to Have Great CX This Holiday Season? Focus on Employee Experience First

This is Part 1 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still…

How Verizon Personalizes CX, from Engagement to Post Purchase

Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that connection is. That’s why…

The Top Customer Insights to Help Unify Your Omnichannel Retail CX Strategy

The modern customer craves personalization. One way to achieve this is through providing connected retail journeys for a seamless omnichannel customer experience….

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