Social media, particularly visual content, increasingly serves as a gateway to product purchases, and not just online. A total of 76% of consumers have purchased a product they saw in a brand's social media post:
- 11% bought immediately;44% bought later online; and
- 71% of marketers want to learn more about Instagram.
- 21% bought later in a physical store.
Social media also is effective at introducing new products to shoppers: 65% of U.S. consumers say the link in a post led them to a product they weren't originally interested in purchasing. Discover more about the power of social networks in this infographic from Curalate.