The Rise Of Cannabis Retail: Finding The Best Balance Between Education And Convenience

Cannabis and hemp products such as CBD are making headlines for their burgeoning potential: sales are expected to grow at a compound annual growth rate (CAGR) of 14% over the next six years, reaching nearly $30 billion by 2025, according to a study by New Frontier Data.

CBD already is making a significant impact on retailing, with a massive and fast-growing presence at stores nationwide and 975 cannabis-related bills moving through state legislatures and Congress during 2020 sessions. The fresh, chaotic and rapidly expanding nature of this industry means retailers looking to dive into cannabis and CBD have a lot to consider.

This Retail TouchPoints Special Report dives into the biggest trends affecting the cannabis and CBD markets, including:

  • The role of education in introducing shoppers to these young product categories;
  • The importance of helping shoppers find the right selection for their needs, whether recreational or medical;
  • The challenges and freedom retailers can expect as they lay the groundwork for operations in a whole new industry; and
  • How shifting laws and consumer habits will keep cannabis and CBD retailing in flux

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