The recently completed Indigo Rideau Centre, a new flagship location for the Canada-based retailer of books, toys, home décor, stationery and gifts, reimagines the retailer’s presence in Ottawa as a large-format banner store encompassing a wide variety of offerings. Ware Malcomb provided an open design, achieved by removing walls within the space and ensuring the structural integrity of two adjoined historic structures.
The interior’s clean, neutral color palette was chosen to showcase the diverse merchandise selection, while a designated kids’ area is delineated with a bold dark blue color. For the store’s fixturing, a light oak surface accented with white and black metals was chosen.
“Our Ware Malcomb team partnered with Indigo and the whole project team to bring the company’s brand promise, ‘Life, On Purpose’ alive through the store design,” said John Holland, Regional Director of the design firm’s Ottawa office in a statement. “We created a two-story space with an open floor plan, which maximizes sightlines to a variety of inspiring fixtures and showcases the merchandise throughout.”