Tech accessory brand Casetify will upgrade its brick-and-mortar store fleet with the opening of the Casetify Flagship in Osaka, Japan, a new retail concept distinct from the current 27 Casetify Studio physical shops. The new experience will focus on blending culture and technology, creating a distinct purchasing journey unique to its geographical location.
The space was designed by world-renowned architect André Fu and has been described by Casetify CEO Wes Ng as a natural stage in the growth of the brand, elevating to a new height the extensive cultural footprint that Casetify has accumulated since its inception. The space intends to transport customers from the everyday reality of the nearby Doutonbori neighborhood into an imaginary, illusionistic expression of the same place inspired by the Casetify brand.
“Both Wes and I agree that in the world of design, it is about creating experiences that transport customers into a world that is familiar yet surprising, and it is the small details that put a smile on people’s faces,” said Fu in a statement. “The Casetify Osaka store leads customers into a world where a series of full-height Japanese shoji backlit lanterns appear to fold and unfold around them in wonderful geometries. It’s almost a juxtaposition, or a reinterpretation of a daily experience, that mixes cultural feelings of the neighborhood with the bold colors and forms that are typical of the Casetify brand, creating an emotional world where indigenous Japanese culture guides a unique experiential journey.”
