SmarterHQ, a personalization platform, has launched App Data Collect and Mobile Push Messaging capabilities. The tools are designed to help retailers incorporate mobile options into their cross-channel marketing strategies.
Marketers can collect and analyze the behavior of mobile app users through App Data Collect, then combine the app data with web and offline sources to automate content across channels. Together, these tools enable retailers to coordinate mobile campaigns alongside their efforts in email, web and other channels.
Shoppers can be approached on their preferred devices, reducing the chance that push notifications cause annoyance rather than interest. The data also can improve targeting by ensuring that customers don’t receive ads for items they have already purchased.
SmarterHQ can directly integrate with more than 25 partner systems and push providers to fit into retailers’ existing tech ecosystems. Additionally, the tool is SOC 2 Type II and GDPR compliant to help ensure customer data security.