With the scanner, retailers can measure traffic outside of their stores to help identify key turning points in business traffic flow. With this traffic data, retailers can operate their brick-and-mortar store as a “physical web site,” in which every data point collected is similar to a click recorded online.
Armed with this level of data collection, retailers will have the opportunity to:
See how their customers behave before making a purchase;
Discover when traffic is at its busiest;
Leverage the collected data to see which customers return to the store;
Measure the success of advertising, signage and other outside drivers; and
Make the changes necessary to increase their own conversion rate.
Since Trace tracks cell phone signals, the solution does not require any kind of app download or opt-in functionality to gather consumer data. All data collected will remain anonymized.