Graph Unveils Trace Scanner To Monitor Consumer Traffic Outside The Store

Graph, a designer of in-store smart displays, has released Trace, a WiFi and Bluetooth scanner designed to track mobile signals in order to identify how many people are in a certain area.

With the scanner, retailers can measure traffic outside of their stores to help identify key turning points in business traffic flow. With this traffic data, retailers can operate their brick-and-mortar store as a “physical web site,” in which every data point collected is similar to a click recorded online.

Armed with this level of data collection, retailers will have the opportunity to:

• See how their customers behave before making a purchase;

• Discover when traffic is at its busiest;

• Leverage the collected data to see which customers return to the store;

• Measure the success of advertising, signage and other outside drivers; and

• Make the changes necessary to increase their own conversion rate.

Since Trace tracks cell phone signals, the solution does not require any kind of app download or opt-in functionality to gather consumer data. All data collected will remain anonymized.