Content-as-a-service platform Amplience has launched its Content Authoring solution, a media delivery module designed to cut digital production time for rich editorial, blogs, look books and shoppable images/videos.
With the solution, content teams can ‘Create Once and Publish Everywhere’ (COPE), meaning they can build experiences that work responsively across any device and screen type in one step.
The solution enables business users to create and manage structured content in a device- and channel-neutral format. The solution allows users to create and publish:
Blogs and articles, to be rendered as separate pages;
Interactive components to appear on a variety of site pages, such as carousels, mini-carousels, look books and “magalogs;” and
Composite content types such as grids, galleries and complex content panels.
Amplience Content Authoring can streamline content production by freeing workflows from device and channel-specific constraints, to give retailers content agility, quality and reach. By optimizing for these three performance drivers, e-Commerce and marketing teams can drive tangible improvements to the experience.
Once created, the content is published to the Amplience APIs and content distribution networks. This ensures content can be rendered and re-rendered across all assets.