Fashion icon Rachel Zoe has taken her subscription offering, Box of Style by Rachel Zoe, and relaunched it as CURATEUR, a digitally native women’s lifestyle membership that will deliver bespoke luxury offerings across fashion, beauty and home.
The reimagined luxury membership program is introducing experiential amenities, à la carte services, an exclusive rewards program and expanded product categories. Additionally, a new offering will grant members rewards each time they write a review, refer a friend or celebrate a birthday.
“Marking an expansion of our formerly known Box of Style subscription business, the CURATEUR rebrand was largely inspired by our members’ highly valued feedback,” said Rodger Berman, Co-CEO ofCURATEUR in an interview with Retail TouchPoints. “We wanted to provide deeper member value opportunities, offering a greater volume of elevated touch points for our members.”
The lifestyle membership brand also plans more updates coming soon, Berman said, adding: “Most imminently, we’re delighted to introduce a new platform by which we celebrate female figures and entrepreneurs — with each seasonal curation comes an editorial magazine, and our holiday magazine will feature our inaugural cover star.”
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“My mission has always been to inspire and empower all women to live a life of style and glamour – CURATEUR will continue on that mission by creating a powerful community built on the foundation of connectivity and discovery,” said Rachel Zoe, the brand’s CURATEUR-In-Chief in a statement.
Available in two pricing tiers, the CURATEUR Seasonal Membership offers a $99 pay-per-season subscription, while the Annual Membership provides a pre-pay subscription priced at $349.99. CURATEUR includes an enhancement to the seasonal Box of Style —five curated luxury fashion and beauty “must-haves” delivered to members’ doorsteps quarterly.
The brand’s ecommerce marketplace (formerly the “Member Marketplace”) has been reintroduced as The Shoppe, based on member feedback and interests. The Shoppe provides a selection of products ranging from coveted luxury brands to up-and-coming labels offered at exclusive, member-only prices that are up to 60% off of retail price points.
“This has already proven to perform well for us, as it essentially allows us to make purchases on behalf of our members, supplying a limited-quantity assortment that remains fresh with new products and collections dropping monthly,” Berman said.
This fall, CURATEUR also will debut the new vertical The Collective, a selection of best-in-class service-based offerings for members. “At no extra cost to members, The Collective is almost like our own matchmaking service, in which we pair discerning members with a carefully vetted selection of like-minded brands that provide member-exclusive offerings ranging from beauty to fitness and everything in between,” said Berman.
