Vicki Cantrell has joined Aptos as the company’s inaugural Retail Transformation Officer. Cantrell will serve on the company’s executive leadership team, reporting to Aptos CEO and culture leader Noel Goggin. In this role, Cantrell will oversee Aptos functions for business consulting and strategy, value engineering, and strategic account management.
Prior to joining Aptos, Cantrell most recently served as Senior VP of Communities of the National Retail Federation and Executive Director of Shop.org. In that role, she was responsible for providing strategic direction and management of Shop.org, NRF’s digital retail division. Additionally, she provided oversight for the NRF communities, including the CIO Council, Digital Council, CMO Council, ARTS and Loss Prevention Council.
Before working at NRF, Cantrell served as COO of Tory Burch, where she focused on the development of process and infrastructure to achieve sustainable growth. Earlier in her career, Cantrell served as CIO of Giorgio Armani Corporation and held positions with Gucci Group, Party City and JCPenney.
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In a 2017 Retail Innovation Conference session, Cantrell and Retail TouchPoints Editor-in-Chief Debbie Hauss discussed findings from the exclusive survey: Impact Of New Retail Roles.
“Vicki is going to be a tremendous asset to our client base and to engaging customers differently, as she understands retailers’ unique challenges, constraints and opportunities — she has been in their shoes,” said Goggin in a statement. “Throughout her career, Vicki has found ways to leverage disruption to accelerate business results, competitive advantage and customer-centricity.”
