Vicki Cantrell has joined Aptos as the company’s inaugural Retail Transformation Officer. Cantrell will serve on the company’s executive leadership team, reporting to Aptos CEO and culture leader Noel Goggin. In this role, Cantrell will oversee Aptos functions for business consulting and strategy, value engineering, and strategic account management.
Prior to joining Aptos, Cantrell most recently served as Senior VP of Communities of the National Retail Federation and Executive Director of Shop.org. In that role, she was responsible for providing strategic direction and management of Shop.org, NRF’s digital retail division. Additionally, she provided oversight for the NRF communities, including the CIO Council, Digital Council, CMO Council, ARTS and Loss Prevention Council.
“Vicki is going to be a tremendous asset to our client base and to engaging customers differently, as she understands retailers’ unique challenges, constraints and opportunities — she has been in their shoes,” said Goggin in a statement. “Throughout her career, Vicki has found ways to leverage disruption to accelerate business results, competitive advantage and customer-centricity."