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Vera Bradley Creates New Chief Merchandising Officer Position

 

Accessory brand Vera Bradley is moving into 2014 with a new Chief Merchandising Officer. The title is a new addition to the executive team.

As Chief Merchandising Officer, Sue Fuller will help lead the charge for Vera Bradley’s overall direction and execution, ensuring the brand DNA remains consistent across all products and channels.

Bringing more than 15 years of merchandising experience to the table, Fuller previously worked for leading brands and retailers, such as Kohl’s Department Stores, Land’s End, L.L. Bean and Polo Ralph Lauren.

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“We are excited to welcome Sue to our senior leadership team,” said Robert Wallstrom, CEO of Vera Bradley. “I believe Sue’s talent and passion will bring more discipline to our merchandising process. Her broad experience across various merchandise categories and price points added to our strong design organization will help us strengthen our current assortments, grow revenues and deliver solid margin results while further engaging our customer.”

 

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