TechStyle Fashion Group has promoted Traci Inglis to General Manager and CMO of its Fast Fashion division, which operates the JustFab and ShoeDazzle brands.
In this position Inglis will oversee all business operations for the two brands, including design, production, distribution, sales, membership services and marketing. She already served as the branch’s CMO prior to the promotion, where she executed a data-driven marketing strategy that increased membership, sales and Net Promoter Scores.
Inglis instituted an editorial-based merchandising strategy focused on leveraging data science and direct communication to gain feedback from members. The strategy contributed to JustFab’s recent launches of plus size clothing, wide width shoes and a line of lower price-point apparel.
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“Traci’s ability to develop and execute creative strategies that drive measurable results for our Fast Fashion brands has exceeded our expectations since she joined the company,” said Adam Goldenberg, Co-founder and Co-CEO of TechStyle in a statement. “At TechStyle, we see ourselves as a technology and media company as much as a fashion company. It is very much the key to our success. Traci has proven to be the rare fashion executive than can not only bridge those disciplines but execute across them at an extremely high level.”
Prior to joining TechStyle in 2013, Inglis worked at retail organizations such as Limited Brands, Hot Topic and Westfield. Earlier in her career, Inglis held management positions at retail consulting firm Alliance Data where she contributed to direct marketing campaigns for brands such as Victoria’s Secret, Express and Abercrombie & Fitch.
