Stitch Fix Hires Amazon Executive as Chief Product Officer

Stitch Fix has hired Sharon Chiarella as Chief Product Officer, effective March 29. Chiarella, who is currently VP of Community Shopping at Amazon, will lead the Product & Experience organization, which includes the product, design and technical teams that drive Stitch Fix’s personalized discovery and convenience initiatives.

During her 13-year tenure at Amazon, Chiarella spearheaded a number of customer experience features, including customer videos, one-tap star ratings and social shopping experiences like chat within Prime Video watch parties. In her current role, she oversees Customer Reviews, Deals, Gifting, Wish List and other customer experience-driven innovations.

“We are thrilled to welcome Sharon to Stitch Fix, and we know that her deep technical talent and incredible experience building highly effective, beloved consumer experiences at scale will be a huge asset to our business today and as we reimagine shopping for everyone,” said Elizabeth Spaulding, President of Stitch Fix in a statement. “We are very confident about the opportunity ahead for Stitch Fix, and our unique personalization platform.”


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