Martine Reardon, former CMO for Macy’s, will serve as a Senior Advisor for Retail and Marketing Strategies for the National Retail Federation (NRF).
“As CMO, Martine is widely acknowledged as the leader at Macy’s who successfully built the company’s omnichannel brand,” said Matthew Shay, NRF President and CEO in a statement. “We have a long history of providing the industry with the insights, tools and expertise they need in order to meet the challenges that enable them to grow their business in a highly competitive environment. Martine’s hands-on experience and in-depth knowledge ensures we take that opportunity to the next level.”
“I have worked most of my professional life in retail, and I am thrilled to join in this partnership and engage with the NRF and the top retail leaders in the industry,” Reardon said in a statement. “Retail evolves at a pace that requires constant vigilance with foresight and planning. To be part of creating paths and finding the voices that can help grow the industry is a tremendous opportunity and I am looking forward to the challenge.”