CMO

Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role

Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO). Perry will lead the…

Hanna Andersson Taps Former Adidas Exec for CMO Role

Premium childrenswear brand Hanna Andersson has named former Adidas executive Kelly Olmstead as its new Chief Marketing Officer. Olmstead joins CEO Sally…

Macy’s Names New Chief Merchandising Officer

Macy’s has promoted Nata Dvir to Chief Merchandising Officer of the Macy’s brand, effective Feb. 1, 2021. In her new role, Dvir…

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job

Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under new CMO Kiran Akkineni….

Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail

Modern marketing efforts aren’t handled in an isolated room where catchy slogans are dreamed up — they’re created in places where every…

Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer

Tailored Brands has named Carolyn Pollock as Chief Marketing Officer, reporting to Chief Customer Officer Carrie Ask and overseeing marketing for all…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

Gap CMO Exits 11 Months After Joining The Company

In the wake of Gap Inc.’s revelation that it would not spin off Old Navy into a separate company, which also coincided…

FabFitFun Creates Chief Marketing Officer Position

FabFitFun has named Louisa Wee to the newly created role of Chief Marketing Officer. In this position, she will oversee the strategy…

Casey’s General Stores Names 7-Eleven Veteran Chief Merchandising Officer

Casey’s General Stores has named Tom Brennan as Chief Merchandising Officer, reporting to CEO Darren Rebelez. Brennan will oversee the development and…

Bed Bath & Beyond Taps Target CMO As President And CEO

Bed Bath & Beyondhas appointed Mark Tritton as President and CEO, effective Nov. 4. He brings more than 30 years of experience…

CMO

Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role

Hanna Andersson Taps Former Adidas Exec for CMO Role

Macy’s Names New Chief Merchandising Officer

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job

Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail

Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Gap CMO Exits 11 Months After Joining The Company

FabFitFun Creates Chief Marketing Officer Position

Casey’s General Stores Names 7-Eleven Veteran Chief Merchandising Officer

Bed Bath & Beyond Taps Target CMO As President And CEO

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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