CMO

Party City Hires New COO to Spearhead Cost-Driven Supply Chain Revamp

Party City has hired Peter Smith as Chief Operating Officer to help the retailer optimize its supply chain and cut costs as…

TikTok Taps Pro Sports for New Marketing Chief

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia…

Stitch Fix Names Former Frye’s and Ann Taylor Veteran CMO

Stitch Fix has hired Debbie Rose Woloshin as its new Chief Marketing Officer (CMO). Woloshin was previously the CMO at Marc Jacobs,…

Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role

Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO). Perry will lead the…

Hanna Andersson Taps Former Adidas Exec for CMO Role

Premium childrenswear brand Hanna Andersson has named former Adidas executive Kelly Olmstead as its new Chief Marketing Officer. Olmstead joins CEO Sally…

Macy’s Names New Chief Merchandising Officer

Macy’s has promoted Nata Dvir to Chief Merchandising Officer of the Macy’s brand, effective Feb. 1, 2021. In her new role, Dvir…

How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job

Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under new CMO Kiran Akkineni….

Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail

Modern marketing efforts aren’t handled in an isolated room where catchy slogans are dreamed up — they’re created in places where every…

Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer

Tailored Brands has named Carolyn Pollock as Chief Marketing Officer, reporting to Chief Customer Officer Carrie Ask and overseeing marketing for all…