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Stitch Fix Names Former Frye’s and Ann Taylor Veteran CMO

Stitch Fix has hired Debbie Rose Woloshin as its new Chief Marketing Officer (CMO). Woloshin was previously the CMO at Marc Jacobs, and prior to that led marketing at the Frye Company and Ann Taylor as well as more than 17 years with the Jones Group. Woloshin will report directly to CEO Elizabeth Spaulding and lead the company’s marketing teams across the U.S. and the UK.

“Debbie has built and grown some of fashion’s most beloved brands, and we’re looking forward to the wealth of creative and commercial experience she’ll bring to Stitch Fix,” said Spaulding in a statement. “Debbie will play a central role in telling our story as we become the global destination for personalized shopping, styling and inspiration.”

Woloshin will guide Stitch Fix as the retailer seeks to expand beyond its core subscription fashion service into direct buying. The retailer’s latest effort in this journey was the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber.

The new business model has been successful so far, with 29% revenue growth in Q1 2022 compared to 3% revenue growth at the company as a whole. Stitch Fix has cited growing its client base as one of its key challenges, and the subscription-free offering could help onboard long-term customers.

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The retailer has been seeing increased spending from active shoppers — revenue per client rose 18% year-over-year to reach a record $549 in Q1 2022. Gaining new customers while maintaining its upward momentum with existing shoppers could be the key to the retailer’s future success.

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