Macy’s Inc. has named Olivier Bron as the new CEO of its luxury brand Bloomingdale’s. Bron, who is scheduled to start in early November, will replace the previous Bloomingdale’s CEO Tony Spring, who will be taking the reins of the parent company as President and CEO when Jeff Gennette retires in 2024.
Bron brings more than 20 years’ of retail experience, most recently as CEO of Central Group’s Central and Robinson Department Stores in Thailand. Prior to that he served as COO and Director of Strategy for Galeries Lafayette in Paris, and earlier in his career he focused on retail transformation at Bain & Co.
“Throughout its 150+ year history, Bloomingdale’s has represented the best assortment of premium products in the marketplace,” said Bron in a statement. “I’ve been a long-time admirer of the brand and of Tony, who has built the foundation to such an incredible organization with inspiring talent and loyal customers. I look forward to building on the team’s momentum across Bloomingdale’s, including new store formats and continued digital expansion.”