Clarus Commerce has named former HSN President Bill Brand to its Board of Directors. He will help Clarus continue to expand and build its retailer loyalty programs.
Brand has over 30 years of experience in commerce, media and technology, and also sits on the Board of Directors for the National Retail Federation Foundation. At HSN, he developed initiatives to fuel brand, customer and business growth.
“Technology has changed the way consumers interact with retailers, brands and experiences. More than ever, it is critical that retailers provide rich experiences that deliver on their brand promises,” said Brand. “The customer journey is visible and transparent and commerce companies must innovate and consistently exceed customers’ expectations. Clarus is uniquely poised to be the strategic business partner that can help retailers do just that.”