Zappos has debuted a new shopping platform, Goods for Good, designed to provide a curated experience for consumers seeking to purchase “purpose-driven” products. Within Goods for Good, shoppers can purchase products from 150+ brands such as Fjällräven, tentree and Native Shoes, and read the stories behind each brand’s charitable and sustainability initiatives.
Featured products in the Goods for Good experience all fall into the following categories:
- Vegan products that are constructed with no animal parts, nor do they possess components synthesized from animal parts, such as glue;
- Give Back products that have some community impact, including brands that make donations based on product sales or spearhead community activism;
- Sustainably certified products that have been qualified by an industry-certifying organization with at least one industry standard for environmental or socioeconomic impact;
- Organic productscomposed of organic cotton and other materials with a lower environmental impact; and
- Recycled materials composed of all or parts of materials from recycled goods, such as water bottles.
Sustainability is becoming a top priority for retailers as consumers continue to show interest in the sourcing of their products. As many as 68% of Gen Z shoppers made an eco-friendly purchase in 2018, according to CGS.
In fact, 36% of Gen Z shoppers say they would spend at least 25% more on sustainable products and apparel, with another 6% saying they would spend 50% more, according to data from MakerSights. Nearly one third of Millennials would spend at least 25% more, while another 8% would pay 50% more on sustainable products.
In August 2019, 32 companies, including some of the biggest names in luxury, activewear, fast fashion and retail, signed the G7 Fashion Pact, a broad-based coalition of private sector companies to help reduce global warming. Retail signatories included Gap, Nike, H&M Group, Zara parent company Inditex, Selfridges, Galeries Lafayette and Nordstrom.
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