Advertisement

WHSmith Travel Upgrades Demand Forecasting For Perishable Items

WHSmith Travel, a UK retailer operating 181 international units, has partnered with RELEX Solutions to help it improve demand forecasting and replenishment. The retailer’s goal is to increase availability, reduce waste and improve customer satisfaction for its short shelf-life products, including sandwiches, prepared salads, chilled food-to-go and convenience range.

Using the RELEX solution also will give WHSmith the ability to analyze passenger numbers and footfall and to use machine learning to conduct regression analyses to predict future customer visits.

“Our travel arm is the most rapidly expanding part of our business,” said Ian Windsor, CIO at WHSmith in a statement. “There is a great need for us to enhance our decision making around forecasting and replenishment in order to make our supply chain operate as optimally as possible. We want our customers to be able to select the products they want and we need to make sure our food cabinets have optimized stock levels, so we do not lose out on sales.”

Advertisement

WHSmith is set to release the new system in spring 2017. 

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: