Whole Foods Leverages Customer Data To Improve Merchandising

Whole Foods Market has partnered with dunnhumby to help evolve its category management and merchandising through customer data and insights. By leveraging data-driven, customer-led insights, Whole Foods will be positioned to enhance the shopping experience by helping customers find the products, services, brands and flavors most relevant to their needs.

“dunnhumby has the ability to understand customers and turn that into action,” said Don Clark, Global VP of Purchasing for non-perishables at Whole Foods Market in a statement. “This partnership allows us to keep innovating our shopping experience for the customer in a way that’s most relevant to them and reflects how they want to shop in each local community.”

This level of personalization is one that all retailers should strive for in an age of tech-savvy consumers. According to a study from Kibo, 85% of respondents said they are influenced by a personalized experience — whether it’s in-store or online. Leveraging customer data to get a holistic view of the shopper is crucial to improving customer loyalty.  


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