Advertisement

Web Site Registration Via Social Login Can Increase Conversion Rates And Online Engagement

Janrain, a social web user management platform provider, released findings from its “Consumer Perceptions of Online Registration and Social Login” study, which surveyed a cross-section of 600 consumers nationwide. The report, conducted by Blue Research, noted that 86% of consumers are bothered by registering at a web site; 90% leave a web site if they forget their user names and passwords; and almost 90% give false information or leave forms incomplete when creating a new web site account. As consumers grow more frustrated with web site registrations, social logins ― the ability to sign-in to a web site using an existing, social online identity ― have emerged as an alternative for consumers. Janrain asserts that marketers have an opportunity to increase conversion rates and online engagement by replacing the traditional online registration process with existing social identities. “Failing to offer social login is a missed opportunity for businesses to improve ROI of online properties,” asserted Paul Abel, Ph.D., Managing Partner, Blue Research. The study reported that consumer interest in social logins also has a direct impact on brand affinity and purchase behavior. The research also examined consumers’ attitudes about personalization and sharing data in exchange for a better user experience. The complete report may be accessed here.

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: