The retailer will collaborate with more than 70 retail and technology companies, including Amazon, IKEA, Microsoft, Facebook and Google, to propel the acceleration of 3D modeling standards, as the Khronos 3D Commerce Exploratory Group becomes an official Khronos Working Group.
In 2017, the home goods company made its 3D models available to the public on 3D design software SketchUP, and in 2018 Wayfair introduced a 3D modeling curriculum for décor and furniture. Prior to that, in 2016, Wayfair released a first-party 3D model API designed to enable developers to integrate more realistic content into their applications.
“With emerging technologies empowering retailers to create highly practical, immersive digital experiences, 3D is more impactful for than ever before,” said Shrenik Sadalgi, Head of Wayfair Next in a statement. Sadalgi will serve as Chair of the 3D Commerce Working Group. “Having been at the forefront of this transformation, we’ve learned that in order to scale these experiences and make them truly mainstream, standardization is a critical next step,” he added. “We’re proud to be part of this vital alignment between 3D tool vendors, content creators, manufacturers, retailers and platforms.”
- Wayfair Dives Deeper Into Physical Waters With 4 More Pop-Up Stores
- #RIC19: Digital Strategies And Operational Planning Track Coverage
- #RIC19: Quick Quotes From The Retail Innovation Conference
- #RIC19: Panels Spotlight The Benefits Of Fostering Women Leaders
- Wayfair Will Open First Full-Service Physical Store In 2019