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Wayfair Launches Paid Loyalty Program Offering 5% Rewards and Free Shipping

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Wayfair has introduced Wayfair Rewards, a loyalty program with a $29 annual subscription price. Benefits include 5% back in rewards across Wayfair and its specialty and luxury brands, AllModern, Birch Land, Joss & Main and Perigold, as well as free shipping regardless of order size; both of these features are subject to some restrictions.

Additional benefits include exclusive member-only sales with steep discounts on products across all categories, including national brands; early access to major sales events such as Way Day; and priority customer service, with a dedicated phone line for fast, high-quality service.

“We designed Wayfair Rewards to deliver extraordinary value to our customers with meaningful perks that can be felt immediately,” said Jon Blotner, Chief Commercial Officer at Wayfair in a statement. “Whether you’re embarking on a remodel or just looking for a new throw pillow or kitchen gadget, our diverse catalog combined with our new rewards program ensures members get exceptional savings every time you shop with us.”

The Wayfair Rewards program is currently limited to U.S. customers.

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