Vosges Haut-Chocolat, a manufacturer and retailer of chocolate products, has adopted predictive marketing cloud technology from AgilOne to boost customer engagement and strengthen acquisition campaigns. The retailer expects to use the technology to gain insights from customer data and deliver brand experiences to specific customer segments.
With AgilOne, Vosges Haut-Chocolat can identify groups within its customer base and target products and messages that match their interests, ensuring the delivery of relevant marketing campaigns. The platform enables the retailer to determine future product launches based on consumer taste preferences.
“Delivering a world-class customer experience that matches the quality of our chocolate is a key priority for us,” said Katrina Markoff, Founder of Vosges Haut-Chocolat. “AgilOne’s predictive analytics give us the tools to engage personally with our global audience and continually create new products that exceed their expectations.”