Vitamin Shoppe Adds Multichannel Options To Auto Delivery Service

Vitamin Shoppe is providing greater convenience for its SPARK Auto Delivery subscribers —and an additional relationship-building tool for store associates — by enabling enrollment and management of the service through the POS system in the chain’s 775 stores, the VShoppe mobile application and SMS messaging. Since the service launched in August 2017, enrollment, purchasing and program management have been available at

Vitamin Shoppe is using the OrderGroove platform to expand subscriber access to SPARK across channels. “OrderGroove is helping us activate valuable customer data in our CRM, e-Commerce and POS platforms to create increased loyalty and engagement through customers enrolled in the SPARK program,” said John Hnanicek, Senior Vice President and Chief Customer Innovation & Technology Officer at The Vitamin Shoppe in a statement. “OrderGroove also offers unique expertise and data-driven insights on how to drive habitual customer buying behavior through innovative customer experiences.”

Now that SPARK enrollment and management is available at retail, sales associates can promote the program in face-to-face interactions and encourage immediate sign-ups in the stores. “Often these associates know their customers well, and a relationship is already in place,” said Greg Alvo, CEO of OrderGroove in a statement. “We have made it possible for every sales associate to cultivate closer customer relationships with subscription offers right in the store, helping brick-and-mortar retailers build relationships with 10X more potential customers.”


SPARK subscribers receive 10% off on more than 1,000 participating products, guaranteed best prices, double Healthy Awards® points, free shipping in the continental U.S. and a complimentary box of personalized sample products four times a year. With OrderGroove, customers are able to pause, skip, or change their subscriptions, and update their delivery schedule and frequency using the web site, in stores and via the mobile app.

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