Follett Higher Education Group has partnered with The Vitamin Shoppe to bring a range of the wellness retailer’s exclusive products to a select group of campus bookstores across the U.S., with plans to expand both product lines and sales venues in future semesters. The products include vitamins, supplements, sports nutrition and academic performance products supporting sleep, mood and brain health from brands such as The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt and TrueYou.
Follette operates more than 1,100 one-stop shops on college and university campuses. The initial locations for the Vitamin Shoppe products include:
- Babson College;
- Boston College;
- Bowie State University;
- Georgia State;
- Indiana University at Bloomington;
- Pepperdine University;
- Smith College;
- Stanford University;
- Tennessee State at Nashville;
- The Citadel;
- University of Florida at Gainesville; and
- University of Texas at Dallas.
“We look forward to making our vitamins, minerals, proteins, collagens, immunity support, and other high-demand categories easily accessible to students on campuses and in college towns across the country,” said Sharon Leite, CEO of The Vitamin Shoppe in a statement. “This is a key demographic that is increasingly focused on holistic health concerns and Follett is the ideal partner for us to provide them with the quality, innovation and expertise that The Vitamin Shoppe is known for.”
Emmanuel Kolady, CEO of Follett Higher Education, commented in a statement: “At Follett, we are actively working to enhance the product mix in our campus stores. We believe this is an exciting opportunity to partner with The Vitamin Shoppe, a marquee brand in the health and wellness space, and this category has increased relevance today amongst the student population. We know when students feel their best, it can translate to success in the classroom.”