Visa announced that it recently expanded its Visa Checkout service to include 33 new retail partners, including Barnes & Noble, Best Buy, Under Armour and zulily. The Visa Checkout service allows shoppers to pay with their cards online and on any device.
The expanded list brings the number of stores offering Visa Checkout to nearly a quarter million globally, while financial institution partners have grown to more than 330.
In the last two months, Visa Checkout saw an average monthly enrollment growth rate of more than 30% in June and July 2015. The service now has more than six million registered users — increasing by more than 92% since the beginning of 2015.
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“Consumers expect to get what they want, when they want it in digital commerce channels and eliminating friction in the buying experience is a big part of that,” said Thad Peterson, Senior Analyst at Aite Group. “Shopping cart abandonment has been a big problem for merchants and providing a secure and seamless shopping experience increases sales. It’s essential that merchants provide customers with the tools to make shopping and buying fast and easy—and Visa Checkout does just that.”
Visa Checkout will launch several global co-marketing campaigns with retailers in fall 2015, ranging from consumer promotions to social media campaigns and sponsorship marketing. U.S. merchants that have previously partnered in promotional campaigns include Dunkin’ Donuts, Gymboree, Pizza Hut, Virgin America, Williams-Sonoma and zulily.
Visa Checkout has held successful co-marketing campaigns in the past that have been designed to help drive consumer usage while bringing new value to our innovative partners’ brands. For example, during a recent co-marketing campaign with Visa Checkout, Gymboree observed that 43% of customers using the service to make a purchase were net new customers to its e-Commerce site.
The 33 retailers newly signed to Visa Checkout include:
United States: Best Buy, Barnes & Noble, Barnes & Noble College, Cle de Peau Beaute, delivery.com, EllenShop.com, JustFab, LivingSocial, Shiseido, ShoeDazzle, Shutterfly, Sport Chalet Mobile, StudentUniverse, Under Armour, Taco Bell, Title Nine and zulily;
Australia: Event Cinemas, Village Cinemas, Hoyts, Moshtix, The Roses Only Group and Ticketek;
Canada: Grand & Toy and Heart and Stroke Foundation; and
Colombia: Archies, Agrocampo, BabyMarket, Carulla.com, Exito.com, Falabella.com, Myriam Camhi and Unicef (due to technology partner IATAI integrating Visa Checkout).