Update: Macy’s Charity Event Raises $4 Million

The 2012 Macy’s “Shop For A Cause” campaign raised $4 million for more than 7,000 local charities, according to Macy’s in a press release. To date, the fundraiser has collected $46 million for thousands of charities across the country. “’Shop For A Cause’ represents a meaningful way for Macy’s and its customers to give back to the community by raising funds for organizations that do important work locally and nationally,” said Martine Reardon, CMO of Macy’s. “We continue to be inspired by the millions of customers who support this program, and are proud to announce that $4 million was raised as a result of this year’s efforts.” 

Retail TouchPoints reported on this event in an August 28 article:

Macy’s customers helped support March of Dimes and thousands of local charities on Saturday, August 25, 2012, during the retailer’s seventh annual, one-day-only charity shopping event. “Shop For A Cause” has helped raise more than $42 million for charitable organizations across the U.S., without the addition of this year’s proceeds.


The recent fundraiser was offered at all Macy’s stores nationwide and on, benefiting more than 6,000 local charities and the national March of Dimes program. By purchasing a $5 “Shop For A Cause” savings pass from their favorite charitable organizations, which benefited directly, customers received 25% off on regular, sale and clearance merchandise, 10% off on selected in-store items, and became eligible to win a $500 gift card.

“Our customers’ ongoing support is an inspiration,” noted Reardon, “and we are proud to offer them an effective, yet simple way to make a positive difference in their communities while enjoying great savings at Macy’s.”

Macy’s support “is invaluable to our mission and our volunteers,” said Chad Royal-Pascoe, VP, National Strategic Alliances and Cause Marketing for March of Dimes, a leading nonprofit organization for pregnancy and baby health. ”Last year alone, Macy’s raised $3.2 million on behalf of mothers and babies.”

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