After nearly a year of rumors swirling, Trunk Club is officially diving into womenswear.
Although few details are available, the retailer has expanded the clothing preference section of the site to include “men’s” and “women’s.” Although no products are featured in the women’s section yet, consumers can submit their email address to secure a spot on a waitlist for the new service.
In October 2014, Crain’s Chicago Business revealed that Trunk Club was sizing up the competition and considered entering the women’s apparel market. The news came a mere two months after the men’s retailer was acquired by Nordstrom for $350 million.
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Following the acquisition, CEO Brain Spaly indicated that although Trunk Club’s services and experiences wouldn’t change, the brand would have “an experienced partner to help us improve everything we do.”
Following its inception in 2006, Trunk Club filled a gaping hole in the men’s market by providing quality customer service and an assortment of apparel that spanned across price points. However, it may be more challenging for Trunk Club to exceed competitors in the women’s apparel market. In fact, female consumers have access to a variety of merchants — such as Stitch Fix and Le Tote — that deliver boxes of outfits right to their door, according to the Chicago Tribune. To acquire new customers, Trunk Club will focus on providing the same exceptional, high-touch service that is the foundation of its men’s business.
