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Toys“R”Us CEO Says Stores Won’t Go Out Of Style

The notion that internet shopping is causing the demise of big box retailing and that the future belongs to Internet-only companies “is a myth,” stated Jerry Storch, Chairman and CEO of Toys“R”Us. “The future belongs to retailers that build the best consumer-facing networks across all channels,” he asserted during a keynote address at the Shop.org Annual Summit 2012.

During his presentation, titled “Episode III: The Stores Strike Back,” Storch noted that Toys“R”Us is leveraging its unique strengths, including the robust store base, to grow and thrive over the long-term. For example, he unveiled new additions to the Toys“R”Us omnichannel strategy, including ship-to-store, merchandise pick-up kiosks and in-store omnichannel teams.

“While there has been much focus on online-only shopping ― and our own e-Commerce sites have grown to a $1 billion business,” said Storch, in a company press release, “the reality is that the vast majority of sales still occur in physical stores, As an omni-channel leader, Toys“R”Us is intensely focused on integrating stores, Internet, mobile, social and local components. Leveraging our many operational assets to offer new services is an ongoing strategic initiative.” 

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Toys“R”Us, Inc., will roll out the ship-to-store capability this fall, along with the new kiosks designed to streamline the in-store merchandise pick-up process. The company also will hire additional store employees nationwide this holiday season dedicated to supporting and fulfilling customers’ omnichannel orders.

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