TouchCommerce, a provider of custom online engagement solutions, has unveiled a mobile chat platform designed to enhance the engagement experience for mobile visitors.
The TouchCommerce mobile chat solution can be customized for each mobile user, and offers full transparent background support, so consumers can view the site behind the chat window. A fully minimizable chat window also enables consumers to navigate throughout the site without losing the chat function. The window includes a scrolling marquee displaying the most recent agent message and an incremental message indicator that displays unread agent messages.
Total Gym Fitness, a privately held supplier of workout equipment, is using the mobile chat solution, and has already seen notable results.
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Mobile chat from TouchCommerce is an HTML5 solution supported by all browsers and does not depend on any additional software or applications to function.
“We needed to provide a personalized chat experience to the mobile user,” said George Skaff, SVP of Marketing at TouchCommerce. “If you look at the chat on a desktop, it’s much larger than the mobile, so you have to have a specific window that is very customizable on any platform. You’re going to need to have transparency, because you don’t have multiple big screens and you need to see the web site behind it. You have to have a way to minimize the chat, without losing the impact of the agent, while knowing when an agent is typing back.
