Three Paths To Cashierless Retailing: Amazon, Nike And Saturn

Cashierless stores are moving even further into the retail mainstream. In addition to Amazon, which reportedly has started testing its Amazon Go tech in larger store formats, Nike has implemented a barcode-based solution at its New York City flagship store and German electronics retailer Saturn is deploying mobile self-checkout at its largest store in Hamburg. All three solutions seek to eliminate checkout friction at checkout and simplify the customer journey.

Sources claim Amazon is testing its cashierless technology at a larger store in Seattle, although an Amazon spokesperson declined to comment on the subject, according to Business Insider. The most likely venue for this next generation of self-checkout would be Whole Foods stores. However, these average 40,000 square feet in size (as of 2017), compared to less than 2,300 square feet for an Amazon Go location.

Nike’s flagship store is a multi-level smorgasbord of technology with an emphasis on personalization and the shopper experience. It also will cut friction with an “instant purchase” option, which lets shoppers scan barcodes on items to pay for them instantly. Additionally, checkout kiosks equipped with bags for customers to carry purchases home in are located around the store.


Saturn will bring similar technology to Europe, with a mobile checkout solution powered by MishiPay. The SATURN Smartpay app will support more than 100,000 products, building on an initial trial of a cashierless electronics store that debuted in March 2018.

“Our project in Innsbruck, [Austria] earlier this year utilized MishiPay’s mobile self-checkout technology, and the results far exceeded our expectations,” said Martin Wild, CIO at Saturn. “The very positive response from customers has encouraged us to offer mobile self-checkout across a large floorspace for the first time.”

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