The Finish Line is collaborating with PUMA on a new in-store concept, titled the PUMA edge. The concept enhances shopper experiences by featuring expanded product offerings and content that connects PUMA to Finish Line shoppers. The brands are initially launching the PUMA edge in 10 targeted retail locations and online at FinishLine.com.
“We are incredibly thrilled to share this exciting partnership opportunity between Finish Line and PUMA with our customers,” said Jeff Morrell, SVP and General Merchandise Manager at Finish Line. “We believe that the PUMA edge will heighten the customer experience by bringing together the edge of sport and style with unique and distinctive products.”
The Finish Line and PUMA will support the launch of this new concept with initiatives that include digital paid media, email marketing with a mobile focus, geo-targeted Facebook and Twitter posts, and blog and web site placements. The two brands also will host three VIP events that will preview the new concept for members of Finish Line’s Winner’s Circle loyalty program and key influencers in Philadelphia, Atlanta and southern California.
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“These shops bring PUMA a unique opportunity to partner with a leader in the athletic specialty space with an exciting brand experience connecting us to the Finish Line consumer,” said Jay Piccola, President of PUMA North America. “We look forward to bringing new and exciting products to these shops that push the boundary of sport and style.”
