The Container Store has opened a new store concept called Custom Closets at a remodeled location in Los Angeles. The location will feature more than 65 closet and lifestyle displays with ideas for customized storage areas in the pantry, garage, office and other parts of the home.
The store will specialize in the retailer’s four custom closet lines, Elfa Classic, Elfa Décor, Avera and Laren, as well as other items to complement the custom solutions. The retailer’s full product assortment will be available through the company’s Click and Pickup Service.
Custom closets have been a recent growth driver for The Container Store; while total Q1 sales increased 7% to $209.5 million and same-store sales jumped 7.8%, custom closet sales increased 11.1% and represented five percentage points of the same-store sales increase.
The Custom Closets concept also will offer a free in-home design service, which includes a design consultation and professional measurements to ensure the shoppers’ chosen solution will best fit their space and needs. Additionally, the store includes workstations and a full design center that design professionals can use for client meetings.
“The design of the store is elevated yet accessible, serving as a true design resource that allows customers to talk through their projects and visualize specific aspects of the design while having easy access to shop for key organization products,” said Val Richardson, VP of Real Estate at The Container Store, in a statement. “We want to offer customers in multi-store markets a combination of traditional full-assortment stores as well as Custom Closets stores catering to those interested in custom space designs with more robust resources.”
The Container Store will open a second Custom Closets in an existing Dallas location by the end of 2019, and plans to increase the amount of custom closet space in its Reston, Va. store as well.
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