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Target Aims to Become a ‘Denim Destination’ Through Expanded Partnership with Levi’s

Target is expanding its collaboration with Levi’s by bringing the brand’s lower-cost diffusion denim line Red Tab to an additional 300 stores this spring, bringing the total number of stores where the line can be found to 800.

The expansion also will go beyond denim with more than 60 new styles debuting, including tops, dresses, fleece, tees and trucker jackets for both men and women. While Target and Levi’s have been partners for more than a decade, the companies’ collaboration ramped up in 2019 with the debut of the Red Tab line. Since then Target reports that it has sold millions of pairs of Levi’s jeans, and that Levi’s is one of the most searched brands on Target.com when it comes to denim.

“Strategic partnerships like Levi’s continue to drive preference for Target, and guests turn to Target for the very best national brands alongside more than 45 incredible owned brands,” said Jill Sando, EVP and Chief Merchandising Officer at Target in a statement. “Since offering our guests Levi’s Red Tab label for the first time more than two years ago, paired with our unmatched owned brand offerings, we’ve established Target as a go-to place for denim.”

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