For the second year, Spirit Halloween will trade Satan for Santa with the return of Spirit Christmas stores in 30 locations across the Northeast and Great Lakes regions. Specific information on store opening dates was not available at press time.
Spirit Halloween debuted the Christmas concept in October 2024 with 10 stores; this year, stores will feature the all-new Peppermint Village, an immersive experience showcasing festive décor, holiday apparel and interactive displays designed to spark happy nostalgia.
Santa Claus also is getting in on the action, with visits hosted in partnership with holiday photography experts Cherry Hill Programs that will feature interactive photo sessions and the opportunity for kids to share their holiday wishes directly with Kris Kringle. Santa’s visits begin Nov. 21; parents can reserve a spot at SpiritChristmas.com, powered by WhereIsSanta.com.
“At Spirit, we believe the magic of the season does not end with Halloween — it transforms,” said Steven Silverstein, CEO of Spirit Christmas in a statement. “Back by popular demand and with even more locations, Spirit Christmas is an extension of our sensory-rich interactive holiday experiences.”
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