ShopText, a mobile marketing and loyalty solutions provider, recently launched ScanTxt, a web-based mobile marketing solution which combines QR codes and text messaging keywords. The self-service solution offers retailers the ability to create an integrated QR code and text message call-to-action for offline ads. Additionally, codes can connect prospects and customers to any selected digital content such as web sites and social networks. The new solution provides real-time reporting of scans, texts and clicks by day and time of day from a single dashboard. ScanTxt leverages the partnership between ShopText and Helferich Patent Licensing (HPL) and is the only HPL authorized mobile marketing platform approved to offer “text to shortcode programs” on behalf of third parties, according to a press release. ShopText CEO Steve Roberts noted that more than half (70%) of the U.S. population uses SMS text messaging; as this trend continues to increase, consumers are more likely to scan a QR code. ShopText will be offering users a 25% discount on the first three months of any plan purchased with promocode by December 12, 2011.
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