#Shoptalk17: Jos. A Bank and Pottery Barn Show Off Enhanced E-Commerce Capabilities

Men’s apparel retailer Jos. A Bank and home furnishings seller Pottery Barn have been busy showing off their respective new digital capabilities this week at Shoptalk 2017

Jos. A Bank expanded its e-Commerce product vocabulary by implementing the Edgecase Product Intelligence Platform. The retailer announced the platform implementation has created more than 60,000 new product attributes, as well as a 7.8% improvement in product filter engagement since going live in January.

“Prior to using the Edgecase platform, not all products on the Jos. A Bank site were tagged with all the right product attributes,” said Samantha Lee, VP of Site Management and Customer Experience, Tailored Brands, in a statement.

With the new technology, Jos. A Bank saw immediate, agile product enrichment for nearly 8,000 products across its site in a brief 30 days, a feat that Lee said would have required 11 full-time resources if attempted without the Edgecase implementation.


Jos. A Bank also expanded to 43 total product attributes across its web site, a 617% increase, beyond the same six attributes per category per page, including fit, size, color, material and collections. Edgecase also has continually curated daily product feeds, adding 7,500 new product values per month as an ongoing service to Jos. A Bank.

The Edgecase platform is designed to normalize this search and navigation language, and enrich product data by filling in the gaps with consistent e-Commerce structured product data and incorporating the language of shoppers. This allows Jos. A Bank customers to find the right product more easily using search terms that are familiar to them.

Coming soon to your smartphone

While Jos. A Bank and Edgecase showed off immediate results, imaging solutions provider Outward, Inc. demoed the augmented reality apps and 3D design tools it will roll out for Williams-Sonoma, Inc., starting this month with its Pottery Barn and PBteen brands.

3D Room View by Pottery Barn is the company’s first smartphone augmented reality app powered by Tango Augmented Reality technology from Google. Tango is a set of sensors and computer vision software that enables smartphone augmented reality. The first 3D design and visualization tools include Design Your Perfect Desk for PBteen and 360 Spin for Pottery Barn.

“Our brands have always been a source of inspiration for customers, and we’re excited to enhance that experience by introducing the latest AR technology and visualization tools to help customers design a room by envisioning how Pottery Barn products will look and fit in their actual space,” said John Strain, EVP and Chief Digital and Technology Officer for Williams-Sonoma, Inc., in a statement.

3D Room View focuses on the living room and will add additional spaces over the course of the year. The app allows customers to add products to an existing room, enabling them to see how new products will look with their current furniture and décor. They also can empty the room to start the design process from scratch.

With 360 Spin, customers can view a Pottery Barn sofa from all angles, with 120 sofa styles available to start and more being added every week. With Design Your Perfect Desk, PBteen customers can pick their favorite desk and build a room around it — from the paint color on the walls to the accessories on the desk.

Here is a look at more announcements being made this week at Shoptalk:

360pi announced its first brand manufacturer-facing solution on its commerce analytics platform. It is designed to deliver prescriptive insights into relative product, pricing, promotion and placement effectiveness of a brand’s own offerings and those of its competitors, including private label alternatives. 360pi said these insights can then be shared with a brand’s retail partners to grow collective revenues, margins and market share.

Tax automation provider Avalara announced a digital exchange for businesses and contractors to create and manage tax-exempt certificates, and for sellers to request, accept and manage certificates in real-time.

Augmented reality fit technology start-up Avametric demoed a web tool version of DressingRoom by Gap, which allows users to choose an archetype personalized avatar, try-on digital clothing and purchase it directly from Gap’s e-Commerce web site. Avametric announced the product release at January at CES, but had yet to unveil it to the public.

Solid Commerce announced that it had surpassed $1.5 billion in orders managed through its cloud-based platform in 2016. The Solid Commerce platform provides listing, repricing, shipping, inventory and order management functionality for companies selling on Amazon, Walmart, Jet, Shopify, Magento and more than 15 other marketplaces and shopping carts.

Bold Metrics and Morph 3D announced a partnership to create avatars for an AR consumer experience. By answering a few simple questions, none of which require a measuring tape, the Bold Metrics algorithm accurately maps the consumer’s detailed body measurement predictions to its avatar, as well as how the avatar relates to products in the physical space. Morph 3D then utilizes the Bold Metrics technology to generate realistic avatars, breaking down technology hurdles and eliminating the need to take physical measurements or use an expensive, manual 3D body scan.

Chain unveiled a new project that will enable merchants to issue and manage digital currencies, such as loyalty points, gift value, credits, coupons, vouchers and tickets on a low-cost, open network powered by the same technology that underpins networks such as Bitcoin.

Alongside British luxury brand Mulberry, DynamicAction announced the expansion of its advanced analytics solution specifically for retail merchandising teams. The solution enables retailers to analyze a wide range of internal data feeds and optimize the business based on insights gained by leveraging connected data to drive profitable decisions online and in stores.

Travel goods online retailer eBags showcased its Trade In, Trade Up program partnership with Goodwill and Give Back Box, which enables customers to donate their bags to charity with any shippable box. The program was launched in November, and eBags customers automatically qualify for a 25% off coupon and a free eBags Connected Luggage Tag for giving back. 


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