Revionics has entered a strategic partnership with RivalWatch, a provider of Internet-based competitive intelligence services. The partnership will blend Revionics’ Life Cycle Price Optimization Solutions with RivalWatch’s suite of Competitive Intelligence Services. According to Retail System Research’s (RSR) 2011 Benchmark Report “Optimizing Price in a Transparent World”, retailers are very aware of ― and need to respond to ― the impact consumer price transparency is having on their retail businesses. According to the report, retailers are looking for price optimization and management solutions that will help them drive top line sales, improve promotion profitability and enhance their price image in this world of price transparency.
“With consumers increasingly becoming more omni-channel in how they research and purchase products, retailers require pricing insights that accurately predict and quickly adapt to consumer buying behavior and motivators,” stated Marc Hafner, Revionics’ President and CEO. “The Revionics and RivalWatch integrated solution will provide retailers with the pricing insights and strategies necessary to stay a step ahead of their competitors.”
“Retailers must be able to predict and react to market indicators and competitive pricing behavior in the hyper-sensitive, fast-moving retail market,” added Marty Hodgett, President and CEO of RivalWatch. “This partnership helps retailers price more competitively while identifying opportunities to maximize margins across channels and categories.”
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