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Revionics Acquires SkuLoop

Revionics has announced the acquisition of SkuLoop, provider of social commerce-driven promotions for retailers. SkuLoop will be part of the new Revionics Social Commerce solution, which will extend the Revionics End-to-End Merchandise Optimization solution set.

Revionics Social Commerce features a social marketing platform that aims to deliver one-to-one incentives and rewards to targeted loyal advocates and fans. The new addition is expected to expand loyalty and drive measurable omnichannel ROI.

Revionics reported that it takes a science-based approach to its analytics services, which are designed to help retailers “understand not only the last action that converted the sale, but how much each activity in the funnel contributed to the conversion,” according to a company press release. “These analytics, combined with revenue attribution, provide insights into what shoppers have purchased over time, how much each touch point contributed and its influence on their peers within their social-graph.”

“We can now extend our promotional incentives through optimized offers that extend our best-in-class platform to drive cross-channel, profitable customer relationships with the ability to integrate this into broader retail technologies and analytics,” remarked Michelle Crames, Founder and CEO of SkuLoop.

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“A lot of companies claim they can promote social engagement, but SkuLoop was the only one that could work within a retailer’s system and go beyond ‘likes’ to driving key retailer metrics including revenue and margin,” added Marc Hafner, Revionics’ President and CEO.  “The SkuLoop team has a tremendous amount of social, mobile and retail expertise.”

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